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Founder/Creative Director

Siku Jewelry was founded in 2016 by Deena Danielle when she realized a lack in the market for pieces that she herself would like to wear. It was challenging to find sustainable jewelry that was also well designed. Throughout her upbringing Deena had slowly been passed down some of her late grandmother's jewelry pieces. They were uniquely designed rings and necklaces in 14k gold with bezel and prong set gemstones. Her grandmother had great taste and this was Deena's first introduction into the world of fine jewelry. It has grown steadily since. Deena Danielle received a BFA from the University of Iowa where she discovered jewelry design and created the first piece of the Flex Collection. She is currently pursuing her M.A. in Luxury and Brand Management from Savannah College of Art and Design. She continues to have a role in every aspect of the business from design ideation to delivery.